I Have Moved!

Please see my new blog at http://thomasbrushwood.tumblr.com/

Many thanks.

Windie Nights Identity

Windie Nights, or Wycombe Indie Nights to you and me, is a new production company dealing in, you guessed it, indie music. The brief was to create an exciting, relevant logo that the company can use to promote itself; the main colours of which will be yellow and black.

The logo was developed by researching the word indie - which stems from independent (low budget, hand-made, alternative) - and hence I wanted to use a hand made approach, so I started drawing some typography options by hand. Both punk and indie have been graphically linked to graffiti through flyers, merchandise and albums and while some might say it is a cliche of modern design, in this case, it was stylistically appropriate.

You can find out more about the company and the nights it runs on their newly formed twitter: twitter.com/WindieNights

Raspberry Jam

Raspberry Jam is back in fashion

This was some recent client work for a company called "Chesham Country Preserves", who specialise in making pickles and jams for sale locally. They put an emphasis on organic, homegrown materials made into homemade jams and they wanted to reflect this in the label - hence the simple layout, illustrations and old fashioned borders. It was part of a line of 14 individual products which are due to be released shortly. Once in manufacture I will update you all again.

Plot Spoiler Badges for Fresher's Fair

A project for my 1st year tutor, Nigel Bents, from Chelsea College of Art and Design. Made to be given out as part of a fresher's package for new students, along side a list of films you should see before attending the course. I love getting fun projects. So in a couple of weeks I'll be attending the 2nd year of Graphic Design Communication at Chelsea College of Art and Design, so maybe nothing else until then. Stay tuned.

Plot spoilers 2

Another little taste of what's to come.

Plot Spoilers

Further to the last badges post, I've been busy making a new set totaling around 20 film spoilers. They'll be done the in the next couple of days, in time to be printed and distributed at University of the Arts London fresher's fair. Can't wait. Here's a little preview.

Caro Emerald - "That Man" Music Video

This music video fills me with "Pink Panther" and "Catch Me If You Can" nostalgia, and I'm loving every moment of it.

You Are The Technology

An advertising campaign for a new type of running shoe, one supposedly without any technology. Here, the people 'are' the advert, having being scrawled on from head to foot. While Body Art has been around for countless years, and while we've all seen this sort of thing many times before, it doesn't come across as a marketing gimmick in the slightest. On the contrary - the visual style of art used in the advert, the interactivity and feel of the website and the concept behind the advertising gel together perfectly and brings a coherent visual identity to the product.

The target audience is even reflected in, and can connect with, the models themselves. This brings us to the interactivity. Because of the way people will read, carefully placed interactive hotspots virtually guide the viewer from the very start and introduction to actually buying the finished model. Just like every other advert then? No. Because of how these hot spots are hidden, you almost feel like you arrived at the conclusions yourself, without aide of advertisement.

On a minor negative point, at some points the typography is unreadable, and clarity is everything in advertising. Plus, I feel some of the target audience wouldn't have the time or the inclination to search for the interactive hotspots. And too right, why should they. It's a shame, though, that once you get through to its main website it just looks like another turnkey website.

Just me trying to flex my analysing muscles after a pretty long summer.

Motion Graphics: Triangle

Old school 80's anaglyphs seem to really be making a comeback. I doubt it will last long, but let's enjoy it while it lasts. This is a video with fantastic 3D and textural work. A really dark feeling video.


TRI▲NGLE from Onur Senturk on Vimeo.

Design Fabulous: HTC 1

A smooth insight into product design, from humble beginnings to polished outcomes. Only a personal project, but could easily be the next HTC model. Worth checking out.



Design Fabulous: HTC 1: "Another personal project. Renders / Graphics: Adobe Photoshop"

Graphic Projection on Rochester Castle

I've always been interested in projection, the bigger the scale, the better. And what's more, this fantastic gem of motion graphics is set to a tune by AC/DC, one of my favourite bands of all time. Enjoy, I certainly did.

ACDC Vs Iron Man 2 - Architectural Projection Mapping on Rochester Castle from seeper on Vimeo.

Java's New Trailer

"They appear to be the perfect family, but sometimes appearances can be deceiving..."

A young boy discovers a new world unfolding. The world of Java. A genuinely innovative and funny way of advertising the Java platform. Hats off. And you can find the viral here.

The Campaign for the Return of Real Rap (RRR)

The Brief:
RRR is an underground campaign calling for the Return of Real Rap. The audience consists of fans of this music genre, of all ages and backgrounds, and the campaign will largely be spread via word of mouth and via the youtube community. Given the image above, create an original sting which reflects the nature of the campaign. The video should be the correct dimensions for youtube videos so it can fulfill its purpose.


The Campaign for the Return of Real Rap from Tom Brushwood on Vimeo.

Vendor/Client Relationships Gone Wrong

Logorama: Animated Short

"This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short."

Logorama from Marc Altshuler - Human Music on Vimeo.

The 17 Blind Fists of the Invisible Tiger...

...and the Annihilating Eagle Claw Power of the Mystic Shaolin Versus the Deadly CMYK Ninjas, Sons of the Dragon Tail Master.
(Part 2).

A collaboration with:
Joe Mania
Olivia Tytherleigh
and Simon French of Sooner Than Now

In your newly appointed groups you must make a minute long film based on your randomly selected graphic design term. Your term must appear in the title of the film and the film must express it’s title! Each film there must appear three recurring props:
An Egg.
A Cat.
A Ladder.

There must also be three recurring lines of dialogue:
"See you next Wednesday"
"The most important thing in life is..."
"How much for the little one?"

In addition to your film your group must also produce a poster for inclusion in the Oscar Night Program!

Our Word, CMYK.
Our Genre, Martial Arts.

The 17 Blind Fists of the Invisible Tiger from Simon French on Vimeo.

Alligator Wine: Analogue Kinetic Typography

Chelsea's Graphic Design Communication Level One Present: Alligator Wine, an analogue workshop in kinetic typography, showing that not all graphic designers sit in front of the computer.

Music by Screamin Jay Hawkins

Alligator Wine (Final) from joe mania on Vimeo.

And now to present the making of, a testiment to the hard work and the good fun we all had putting it together. P.S. I'm the porcupine guy.

Alligator Wine (Making Of) from joe mania on Vimeo.

Lisa Strausfeld's Interactive Design Award

Bloomberg L.P. Corporate Headquarters from Pentagram on Vimeo.
Dynamic media display designed by Lisa Strausfeld for Bloomberg L.P. corporate headquarters in New York.

Just one of the amazing designs by Lisa Strausfeld, winner of a prestigious International Design Excellence Awards (IDEA) and named one of Fast Company's 2009 Masters of Design. To see more of her work and the details of her award, visit the National Design Awards website.

Check out her highly critically acclaimed website design for the Cleveland Museum of Art:

End of Year Portfolio

Google Chrome Speed Tests

Overprinting Workshop

Self Promotion - Business Card

New Invention: Creating the illusion of 3D

Ed Nacional

Today's inspiration workshop is courtesy of Ed Nacional. You can find his website and the rest of his delicious artwork here.

3d Poster Experiment

New technology:
An investigation into colour optics, represented in 3 dimensions.

Experimenting with posters in 3D from Tom Brushwood on Vimeo.

Write This Down Productions Promo Taster

As mentioned in a previous post, I'm working with Joel Baker on an advert for freelancing film company, "Write This Down," found at writethisdown.co.uk/. While I cannot reveal the finished advert just yet, I can show some stills from the project and the brief idea behind it. The advert was made with the intention of advertising their new showreel and generating some more business.

Showreel:

Write This Down Showreel from Write This Down on Vimeo.

It covers the concept that they design for computer screens, cinema screens, mobile phone screens and television screens, and linking with the company name, the theme is paper-based and everything except the showreel will be hand drawn. The ad will seamlessly link between mediums while playing the showreel, finishing with a closing tagline and logo.

Taste of the style:

writethisdown.co.uk Promo CLIP from cntrst on Vimeo.

Taste of the set:


The finished video will be posted soon, so check back soon!